marketing mix
英 [ˈmɑːkɪtɪŋ mɪks]
美 [ˈmɑːrkɪtɪŋ mɪks]
n. 营销组合(即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标)
牛津词典
noun
- 营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标）
the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product
柯林斯词典
- N-SING （为推销某项产品或服务而推行的)营销组合,综合营销策略
A company'smarketing mixis the combination of marketing activities it uses in order to promote a particular product or service.- The key focus of the marketing mix will be on price and distribution.
营销组合的重点将放在价格与配送上。
- The key focus of the marketing mix will be on price and distribution.
双语例句
- No matter how sophisticated and well-thought out the other components of the marketing mix are, the company's fortunes will rise or fall on the effectiveness of its distribution policy.
无论多么复杂和深思熟虑的营销组合的其他部分，该公司的命运将上升或下降其分配政策的有效性。 - Marketing mix theories have undergone a continuous history, in which they got mutually complemented and perfected.
营销组合理论的具有连续性。新旧组合理论不是相互替代而是相互补充和完善。 - Casting; Marketing; Target market strategy; Marketing mix strategy;
铸造；市场营销；目标市场决策；营销组合策略； - For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
业内专家们建议，一个精心策划的营销组合应把网上促销作为其他宣传方式的补充。 - Once you've chosen your marketing mix, tailor your efforts to attract the interest of your audience.
如果选好营销策略，那么就不断调整努力的方向以吸引客户的兴趣。 - Place, product, promotion, and Price-the4 Ps of marketing-must be integrated and coordinated in order to bring about the most effective marketing mix.
地点、产品、推销和价格营销中的4个P必须是一个有机的整体，并且互相协调，以使综合营销取得最效益。 - Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc.
主题包括市场营销的管理，战略性市场规划，对竞争对手的分析，市场混乱分析，如何满足顾客，消费者行为，产品品牌的发展，直销，定价策略和促销与整合营销传播战略。 - Helen: We want to use the right marketing mix to reach our target market.
海伦：我们想要使用正确的行销媒体来达到市场目标。 - Study on Marketing Strategies for China Life Insurance Co., Ltd., Anhui Branch Based on 4V Marketing Mix
基于4V理论的中国人寿安徽分公司营销策略研究 - Analyze the marketing strategy of an organization of your choice and identify the key success factors or indicators in the marketing mix and the activities of an organization.
分析您公司的营销战略，并解析在您组织组合营销活动中的关键成功因素和指标。